Normalization
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#01
Only a Joke Can Save Us: A Theory of Comedy · Todd McGowan · p.195
Notes > Introduction
Theoretical move: This endnotes section for the Introduction is largely non-substantive bibliographic and supplementary material, but it does deploy several theoretically load-bearing moves: invoking Hegel's "Sense Certainty" to argue that particularity cannot be addressed without universality (grounding the necessity of theorizing comedy), citing Badiou, Freud, and Lacan on jokes, and noting that comedy's power depends on the narrative/norm it transgresses.
Comedy has a limited life span because it loses its power through normalization, a process that occurs with the passing of time.